Scarecrow Communications has joined the empanelled roster of agencies for Bharat Petroleum Corporation Ltd (BPCL). Scarecrow will be creating customer awareness for the launch of BPCL’s new retail initiative. The development has been confirmed by a BPCL official.
Newly-formed creative shop Scarecrow Communications will join the three agencies empanelled for BPCL – Euro RSCG, Saatchi & Saatchi and Lowe Lintas.
According to a BPCL official, the agency would create a customer awareness campaign for the launch of its new retail initiative.
Recently, Scarecrow had added Religare’s broking and health insurance businesses to its kitty. The agency’s other clients include Religare Macquarie Wealth Management, Religare Arts Initiative and Jindal Power.
Bharat Petroleum Corporation Ltd is a state-owned oil and gas company in India, with its corporate office in Mumbai. The company’s interests are in downstream petroleum sector. It is involved in the refining and retailing of petroleum products.