Top Story

e4m_logo.png

Home >> Account Movement >> Article

BMB India wins Hamilton’s Treo & Milton

10-August-2012
Font Size   16
BMB India wins Hamilton’s Treo & Milton

BMB India, a 50:50 JV between Trevor Beattie’s BMB and Madison World, has won two brands from Hamilton Houseware – Milton and Treo.

Prabha Prabhu, CEO, BMB India, said, “We pitched for one, but won two brands of Hamilton Houseware – Milton and Treo. Milton was one of our clients earlier. We used to handle this account in the late 90’s. In June when I had the Creative team in place with Raj Nair as my Creative Head, I decided to contact our old client Hamilton. We made a Strategy and Creative presentation for the brand Treo Glassware. The work was truly BMB quality – very Edgy. And hence, it was no surprise to me that we won not just Treo Glassware, but also the Milton Thermoware brand. Work for the two brands starts immediately since both the brands become very active during the festive season. I am glad to be associated with Milton once again.”

Both Milton and Treo are the flagship brands of Hamilton Houseware. Since inception in 1972, Milton has been in the forefront of innovation. Treo is a collection of glassware from across the world.

This win comes close on the heels of the recent account win of Leapfrog Holidays.

BMB India is the advertising unit of Madison World, a diversified communication group with 22 units across nine specialised functions of Advertising, Media, PR, Out-of-Home, Rural, Retail, Entertainment, Mobile, Events and Sports; employing over 900 communication professionals across cities in India, Sri Lanka and Thailand.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...