s.Oliver, the leading European fashion brand, announced appointment of Blogworks, one of India’s most respected social media consulting firms, to handle its social media marketing strategy and engagement.
Blogworks will help s.Oliver India engage consumers and other stakeholders through strategic interventions, both online and offline.
To kick-start s.Oliver’s social media programme, the fashion brand recently released a new Facebook application - Color Me Casual - inviting participants to take Superstar interviews. In the 1st week since the launch of the app, the brand has seen a growth of 239 percent in the number of fans on Facebook (http://facebook.com/soliverindia), and rich engagement amongst users.
Speaking about its marketing strategy, Gaurav Sehgal, Chief Operating Officer, s.Oliver India said, “We realise that more and more consumers want to share their fashion preferences and likes on social networks and we wanted to participate in these conservations,” adding, “s.Oliver is about Real Fashion for Real People. Real people are our ‘Superstars’ and you will see that insight driving our social media interventions.”
Rajesh Lalwani, Founder and Principal, Blogworks-Strategic Social Media Solutions, said, “We have a rich understanding of social media in the youth and lifestyle segments in India and believe s.Oliver’s brand DNA is a perfect fitment for real conversations, amongst real people on social digital channels. ”
Blogworks has, in the past, worked on several successful social media programmes, in youth and lifestyle segment, including Fastrack and Samsung Mobile amongst others.