Mohan Clothing Co Pvt Ltd, brand owner of Blackberrys, has appointed Vizeum from the Aegis Media Group as its media AoR. The account will be handled out of the Delhi office with inputs from all the other teams. The account size could not be ascertained at the time of filling the report.
Blackberrys is an award winning and a leading formal wear brand in India catering to the youth. The brand has a high recall value. Perceived a premium clothing brand, it has been documented in various trade surveys as ‘The Best Fit’.
Confirming the development, Nikhil Mohan, Managing Director, Mohan Clothing Co, said, “What attracted us to Vizeum was their undying energy and passion. But since the decision also had to be based on their ability to add value to us, we evaluated them on their processes, tools, thinking, people, et al. It is a thought through decision and we would be happy to see this association grow into a long lasting partnership.”
Commenting on the association, an elated S Yesudas, Managing Director, Indian Sub-continent, Vizeum, said, “I’m extremely delighted to welcome Blackberrys into the Vizeum family. This win means a lot to us and I am acutely aware of a huge responsibility Nikhil, Yogesh and the team from Blackberrys have placed on our shoulders by considering us worthy to partner them. We will strive to live up to their expectations. This business will be handled out of our Delhi Office. Vizeum being a boundary-less organisation, Blackberrys will also receive contributions from the entire Team Vizeum India.”