Bisleri has some aggressive plans marked up for the year and the company is in the process of announcing steps taken that will enable it to achieve its set targets.
One of the first decisions in this is Bisleri concluding its creative review and assigning the business to Meridian from the Ogilvy family. The development comes on the back of a multiagency pitch.
Company officials have confirmed the development to exchange4media also stating that Meridian will begin work on the business at the earliest. Bisleri has upped its marketing spends in the last year and it is understood that the year ahead would see the same aggression from the company.