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Birla White Wallcare Putty launches hunt for creative agency

10-June-2010
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Birla White Wallcare Putty launches hunt for creative agency

Birla White Wallcare Putty has invited agencies for a creative pitch. It is learnt that several agencies are taking part in the pitch. However, neither their names nor the size of the account could be ascertained at the time of filing the report. Interface Communications is the incumbent agency on the business.

The client is looking for some fresh ideas to promote the brand and hence the pitch call. The account is a 360 degree initiative involving print, TVC, OOH, and BTL activities.

Birla White Wallcare Putty provides a protective base for paints. Its water resisting properties prevent the paint from flaking even if the walls are damp. It is used to fill fine pores in walls and ceilings, which gives a smooth, dry surface that is so essential for painting.

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