On the back of a multi-agency pitch, Lintas Media Group’s (LMG) Delhi office has been appointed as the agency of record for Urban Health Initiative (UHI). The initiative is funded by Bill & Melinda Gates Foundation. The business has been awarded to Lintas Media Group for a four-year period.
The project is aimed at addressing gaps in demand, supply and quality of family planning services for the urban slum population through a range of service delivery approaches, advocacy strategies and capacity building efforts.
VS Mani, Executive Vice President, Lintas Media Group, Delhi, said, “The understanding of the category, issues and the comprehensive strategy suggested made the difference, coupled with the passion and energy of the team.”
An official communiqué stated: “Lintas Media Group is a 100 per cent performance-based agency, which is ranked number two by the exchange4media Indian Media Agency Report 2009. The Group’s clients include ITC Ltd, Maruti Suzuki India Ltd, Bajaj Auto, MRF, Sony, UTI, Religare, and Voltas, among others.”