Top Story


Home >> Account Movement >> Article

BIBA awards media duties to Starcom Worldwide

Font Size   16
BIBA awards media duties to Starcom Worldwide

Starcom Worldwide has been appointed as media partner in India by BIBA Apparels. Starcom’s Delhi office will manage the account.

Confirming the development, Siddharath Bindra, Managing Director, BIBA Apparels Pvt. Ltd said, “We wanted to partner with an agency that understands innovation and excellence. We are proud to have chosen Starcom as our media agency and look forward to a relationship that benefits brand BIBA.”

Aanchal Jain, Head – Brand Partnership, Futurebrands said, “We need partners who excel in creative solutions to achieve breakthroughs for new entrepreneurial brands at excellent ROIs. Starcom’s repeated success with launching new brands and products in India, backed by buying efficiencies of VivaKi Exchange, is very motivating for us.”

Tarun Nigam, Executive Director – India North, Starcom Worldwide, says, “BIBA is a brand that has become synonymous with the latest fashion. By choosing us as their media planning company BIBA is ensuring that they are taking their marketing goals to the next level. We are excited about managing the media investments for this brand.”

BIBA is a brand that caters to all apparel & fashion needs of a woman. Their goal is to reach out to all women across geographical territories and lifestyle categories. BIBA has also joined hands with Futurebrands to realize its ambition of emerging as the largest national player for ethnic women wear. Headed by Santosh Desai, Futurebrands has a practice called 'brand partnership' which collaborates with Indian entrepreneurs who have brand ambition and investment mindset.



Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends