Following a multi-agency pitch, Bharat Forge Ltd, the flagship company of Kalyani Group, has appointed Lowe Lintas to handle its creative business. This is the first time that Bharat Forge is hiring an agency to handle its creative duties.
While no official confirmation was forthcoming at the time of filing the report, sources have confirmed the win.
The pitch was called in July 2010. The pitch brief included working on the branding of the company and eventually releasing a corporate campaign for Bharat Forge.
Bharat Forge manufactures various forged and machined components for the automotive and non-automotive sectors. It also manufactures a wide range of construction equipment, safety and critical components for the automotive sector, railways, energy, oil and gas, and several other industrial sectors.