Bharat Forge Ltd (BFL), the flagship company of the $2.4 billion Kalyani Group, has called for a multi-agency creative pitch. This is the first time that Bharat Forge is hiring an agency to handle its creative duties. The names of the agencies taking part in the pitch couldn’t be ascertained at time of filing the report.
The company has called for the pitch for its corporate campaign, and the agencies will be required to work on the branding of the company.
Bharat Forge manufactures various forged and machined components for the automotive and non-automotive sector. It also manufactures a wide range of construction equipment, safety and critical components for the automotive, railways, energy, oil & gas, and several other industrial sectors.