BenQ India has assigned its creative duties to Option Design. The agency has already been working with BenQ for the last few years on brand strategy and marketing communication. Option will now work on making BenQ a major force in the Indian market.
Confirming the news to exchange4media, Rajeev Singh, Vice President - Sales and Marketing, BenQ India said, “We have been dealing with Option Design for the last three years and have seen them evolve on the processes and creative approach. They have been thorough with their understanding of the business, pragmatic thinking and wide body creative approach.”
Commenting on the win, Option Design’s Japneet Singh said, “It has been a wonderful three-year long journey with BenQ India; over a period of time, we have come to understand all the prospects and their business models. We are very delighted to have BenQ India as our esteemed client and look forward to handle creative solutions in terms of marketing and branding for better penetration in Indian market.”
BenQ Corporation is a provider of human technology and solutions with the aim to elevate and enrich every aspect of consumers’ lives. The company focuses on the aspects that matter most to people today – lifestyle, business, healthcare and education. Its product portfolio includes products and embedded technologies spanning digital projectors, monitors, interactive large-format displays, digital cameras and camcorders, mobile computing devices, and lighting solutions.