BEI Confluence, Delhi has been on a roll lately. The agency has bagged the creative duties of real estate company M3M and Balmer Lawrie, a public sector undertaking. Work on both the accounts is on full swing.
Tapas Gupta, MD, BEI Confluence Communication Ltd, told exchange4media, “The M3M creative account moved to BEI Confluence in August 2010. We did not announce it earlier as it was a new brand entering the market and we wanted the formal brand launch to happen.”
“Now that M3M as a brand has been launched successfully as the most premium and exclusive real estate brand in the country, offering the most luxurious lifestyle, we can announce with great pride and satisfaction that this launch by BEI Confluence has probably been one of the most successful launches in the history of real estate brands in India, catapulting the M3M brand to the top of the ladder in less than three months, which the other so-called top of line real estate brands have taken years to reach,” he added.
There were a series of TVCs shot for the M3M brand as M3M Golf Estate. All these TVCs were conceptualised by BEI Confluence and shot by film director and producer Raj Kaushal in South Africa. The brief was to position M3M as offering an exclusive living unmatched by any real estate brand in India.
Company officials also informed that soon after the brand M3M launch, their super luxury residential property under the sub-brand Golf Estate was launched in Gurgaon and Urbana and the response had been quite decent on both the launches.
Balmer Lawrie is a large and diversified PSU with a range of business verticals like travel and tours, tea, greases and lubricants, shipping, logistics management, and so on. The creative business for this organisation was won by BEI Confluence in a recent pitch held in Kolkata that saw 15-20 agencies taking part. The agency was appointed in the panel as one of the lead agencies to handle their travel and tourism, corporate and greases and lubricants business verticals.
“In both the above verticals, we are working on re-positioning the brands and involved with the clients as their marketing communication partner with a 360 degree mandate,” Tapas concluded.
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