Following a multi-agency pitch, Viber has awarded BBH India its creative mandate for its India business. BBH India is Viber’s first creative agency and will be in-charge of developing the brand architecture and positioning for the brand. The agency will also be rolling out engagement modules across traditional and new age platforms that are consumer focused.
ZenithOptimedia had recently won the media duties of Viber.
Viber is one of the largest global free mobile calling and messaging apps. It has other features like sharing videos, photos, messaging using stickers, doodle a message and more. Viber has a subscriber base of 300 million registered users globally, of which 16 million are from India.
On choosing BBH India as their creative partner, Anubhav Nayyar, Country Head, Viber India said, “Viber as a brand has been growing rapidly, especially over the last six months in India. We were looking at a creative partner that understands this category and is disruptive in their thinking. After evaluating a number of agencies, we believed BBH India had the best understanding of our requirements and was therefore the preferred choice.”
Commenting on the win, Sanjay Sharma, Head - Planning, BBH India said, “IM apps are increasingly becoming the most important aspect of a mobile phone and this is creating a lot of energy in this category. We are very happy to partner Viber and look forward to create some exciting work.”
On the pitch, Russell Barrett, CCO and Managing Partner, BBH said, “When you have fun, it reflects in the work. And we had a blast on the Viber pitch. The trick is to keep having fun as we go on to create the work that a global, dynamic, exciting brand like Viber needs.”
For the record, BBH is now a creative network wholly-owned by the Publicis Groupe. BBH India was founded in 2009 and since then has grown very rapidly to a staff strength of 70 people and manages a portfolio of diverse clients and brands that include Unilever, Marico, Diageo, Skoda, Red Bull, DSP BlackRock, and World Gold Council, among others.