Top Story


Home >> Account Movement >> Article

BBH India scoops up creative duties of Times Television’s Mango channel

Font Size   16
BBH India scoops up creative duties of Times Television’s Mango channel

After news of Times Television Network’s plans to launch a new English movie channel, christened Mango, it is now learnt that the company has appointed BBH India as the creative partner for this venture.

No official confirmation was available at the time of filing the report. However, industry sources close to the development have confirmed the win. Though the ad spend could not be ascertained, it is believed to be substantial.

It may be recalled that had reported in August 2010 about Times Television Network’s plans to expand its channel bouquet with a new English movie channel, Mango.

Currently, the channels in this genre include Star Movies, HBO, PIX, WB, UTV World, Zee Studio. The recently announced BIG CBS HV is joining this list soon with some new channels.

The Times Group’s channel offerings include Zoom, ET Now and Times Now.

Also read:

Times Television Network to beef up offering with English movie channel Mango

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016