After news of Times Television Network’s plans to launch a new English movie channel, christened Mango, it is now learnt that the company has appointed BBH India as the creative partner for this venture.
No official confirmation was available at the time of filing the report. However, industry sources close to the development have confirmed the win. Though the ad spend could not be ascertained, it is believed to be substantial.
It may be recalled that exchange4media.com had reported in August 2010 about Times Television Network’s plans to expand its channel bouquet with a new English movie channel, Mango.
Currently, the channels in this genre include Star Movies, HBO, PIX, WB, UTV World, Zee Studio. The recently announced BIG CBS HV is joining this list soon with some new channels.
The Times Group’s channel offerings include Zoom, ET Now and Times Now.
Times Television Network to beef up offering with English movie channel Mango