BBDO India has won the ATL and BTL creative duties of water heater brand, Racold Thermo. The business will be handled from BBDO’s Mumbai office. The agency won the business following a multi-agency pitch involving iterations over two months.
Mathew Job, Managing Director, Racold Thermo said, “Over the last few weeks, we have gone through a rigorous process to select an advertising agency to partner with us. We are excited to travel the next phase of our brand journey in partnership with BBDO.”
Commenting on the win, Ajai Jhala, CEO, BBDO India said, “Racold has been an integral part of more Indian bathrooms than any other brand and now wants to play a more active role in people’s lives. We, at BBDO, are very excited that we have been chosen to take Racold the next horizon.”
Racold Thermo is a fully owned subsidiary of Ariston Thermo Spa – Italy, the world leaders in the manufacturing and marketing of water and space heating products and their components. The Indian operations include India’s largest and fully integrated water heater plant in Chakan near Pune, Maharashtra that has been operational since 1999.