It is learnt that ZenithOptimedia has bagged the media mandate for BBC Entertainment. Though there was no official confirmation at the time of filing the report, a highly placed source has confirmed the development.
No further details were available on whether a multi-agency pitch was involved, nor could the media spend be ascertained. However, it is learnt that BBC Worldwide Channels has plans to rebrand BBC Entertainment in India.
It may be recalled that BBC Worldwide Channels had launched two channels in India in 2007 – BBC Entertainment and CBeebies. In August 2010, BBC Worldwide Channels appointed pay-TV and media industry expert Deepak Shourie as Director, BBC Worldwide Channels, South Asia, reinforcing its long-term commitment to India as a priority territory for its business.