The Kolkata office of Bates 141 has bagged the Amrit Group business following a multi-agency pitch that also involved JWT, Response, Madison and Lowe. Bates 141 will be responsible for strategy and communication for Amrit Group’s entire current portfolio.
Amrit Group is a leading player in the poultry sector in Eastern and Northern India with a turnover exceeding Rs 1,000 crore.
Commenting on the choice of Bates 141 as its communication partner, Harish Bagla, Managing Director, Amrit Group, said, “We are eyeing multi-fold growth in all our business verticals in the coming couple of years, where Bates will play an important role to develop strategic communication for all our brands. We are looking forward to a long and fruitful relationship with Bates that will be of mutual growth.”
Speaking on the win, Abeer Chakravarty, Executive Vice President, Bates 141, said, “To find products that actually have a distinct and relevant difference, gives us a headstart to do some ‘showcasable’ work nationally. Our strategy and creative edge, along with our retail focus helped us win this business.”
Sandeep Pathak, CEO, Bates 141, said, “We are excited to partner Amrit Group in its ambition going forward and happy that they chose us as their communication partner.”
Kolkata-based Amrit Group started its operations in 1994. At present, the Group has strong presence in poultry feed, broiler farming, chicken processing and milk processing. The consumer product range comprises processed milk in different variants, milk products like curd, lassi and paneer, frozen and chilled chicken, chicken products like sausages, salami, etc.