Ice-cream brand Baskin Robbins is on the lookout for a creative partner. Thought Blurb has been handling the creative duties since October 2007.The media duties are being handled in-house.
It is learnt that several creative agencies are taking part in the pitch process, but their names couldn’t be ascertained. One round of presentation is already over. The account comprises 360 degree initiatives, including print, TV, OOH, and BTL activities.
Baskin Robbins was launched in India in 1993. Since then, it has posted a growth of 25-30 per cent in the Rs 800-crore organised ice-cream segment. Baskin Robbins now plans to expand to Tier II and II cities of India. Today, the brand has spread across the country with more than 400 outlets in over 90 cities.
Baskin Robbins is celebrating its 65th global anniversary this month. Though the brand has seldom advertised, it plans to celebrate 65 years of its existence with several advertising and marketing initiatives.