Top Story

e4m_logo.png

Home >> Account Movement >> Article

Baskin Robbins calls for creative pitch

26-July-2010
Font Size   16
Share
Baskin Robbins calls for creative pitch

Ice-cream brand Baskin Robbins is on the lookout for a creative partner. Thought Blurb has been handling the creative duties since October 2007.The media duties are being handled in-house.

It is learnt that several creative agencies are taking part in the pitch process, but their names couldn’t be ascertained. One round of presentation is already over. The account comprises 360 degree initiatives, including print, TV, OOH, and BTL activities.

Baskin Robbins was launched in India in 1993. Since then, it has posted a growth of 25-30 per cent in the Rs 800-crore organised ice-cream segment. Baskin Robbins now plans to expand to Tier II and II cities of India. Today, the brand has spread across the country with more than 400 outlets in over 90 cities.

Baskin Robbins is celebrating its 65th global anniversary this month. Though the brand has seldom advertised, it plans to celebrate 65 years of its existence with several advertising and marketing initiatives.

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education