Zee News has roped in Bang in the Middle to handle the creative duties of three of its news channels – Zee News, Zee News Uttar Pradesh and Zee News Punjabi. The multi-agency pitch took place in Delhi in November 2012.
Naresh Gupta, Managing Partner, Bang in the Middle has confirmed the development to exchange4media. The agency will work on the repositioning exercise of the channels. However, the account size could not be ascertained at the time of filing the report.
Bang in the Middle, a new-age marketing communication company, has clients such as iYogi, Dulux Paints, Veen Waters, Vimal Fabrics, Knoxx Global, and BigFlix, among others.