Chennai-based agency Banana Brandworks has been assigned the creative duties of Vummidi Bangaru Jewellers (VBJ). The brand was previously managed by Grey Chennai.
Commenting on the win, Muffi Ali, Chief Creative Consultant & Group Partner, Banana Brandworks said, “We are extremely proud and happy to partner with VBJ, one of Chennai’s most elite jewellery brands that has a long legacy of delivering outstanding designs and uncompromised quality. We believe and have always stood for holistic, brand-centric approaches and aim to do the same for VBJ – to bring to attention its warm, genuine and authentic personality.”
Banana Brandworks is currently working on a campaign for VBJ, which will coincide with the opening of its expanded gold and silver showroom. The campaign focuses on bonds and the relationship between VBJ and its customers and how they are interlinked.
Ali further said, “We feel that it will stand out among the clutter of jewellery advertising. Our efforts for VBJ will give the brand a glowing new look that manages to capture the beauty of its long heritage and its intrinsic values in a way that we think has not been captured before.”
Some of the other recent wins for Banana Brandworks include Park Hyatt Chennai, Bergamo Luxury Mall, Hyatt Regency Paris, and Hycinth Hotels-Trivandrum.