Top Story

e4m_logo.png

Home >> Account Movement >> Article

Audi India appoints Creativeland Asia as creative agency; ac size Rs 20 cr

16-July-2010
Font Size   16
Share
Audi India appoints Creativeland Asia as creative agency; ac size Rs 20 cr

German luxury car manufacturer Audi has appointed Creativeland Asia as its creative agency for India. The win comes on the back of a multi-agency pitch, wherein Creativeland Asia has won the mandate for Audi India, including the Audi A8 launch. In addition to this, Creativeland Asia has also been awarded the digital business for Audi. The account size is pegged at Rs 20 crore.

Creativeland Asia will be responsible for delivering an integrated 360-degree campaign for the launch – from television, to web to social media, and will also be supervising brand Audi across events, CRM, on-ground promotion and retail.

“Audi has garnered a significant space in the minds of the luxury car buyer in India today and is increasingly gaining in awareness and reaching out to a wider audience. We hope that this new partnership with Creativeland Asia will further fuel our marketing communications strategy and enable us to communicate the ‘Audi way’ in India,” said Clemens Ollmert, Head - Marketing, Audi India.

On winning the account, Sajan Raj Kurup, Founder & Creative Chairman, Creativeland Asia, said, “I have been dreaming of working on this car brand for a while. This is a great moment for Creative Independents in India. I’m extremely delighted that a prestigious multinational brand like Audi has placed immense faith in Creativeland Asia.”

Meanwhile, Grey Worldwide will continue to manage part of the business.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group