German luxury car manufacturer Audi has appointed Creativeland Asia as its creative agency for India. The win comes on the back of a multi-agency pitch, wherein Creativeland Asia has won the mandate for Audi India, including the Audi A8 launch. In addition to this, Creativeland Asia has also been awarded the digital business for Audi. The account size is pegged at Rs 20 crore.
Creativeland Asia will be responsible for delivering an integrated 360-degree campaign for the launch – from television, to web to social media, and will also be supervising brand Audi across events, CRM, on-ground promotion and retail.
“Audi has garnered a significant space in the minds of the luxury car buyer in India today and is increasingly gaining in awareness and reaching out to a wider audience. We hope that this new partnership with Creativeland Asia will further fuel our marketing communications strategy and enable us to communicate the ‘Audi way’ in India,” said Clemens Ollmert, Head - Marketing, Audi India.
On winning the account, Sajan Raj Kurup, Founder & Creative Chairman, Creativeland Asia, said, “I have been dreaming of working on this car brand for a while. This is a great moment for Creative Independents in India. I’m extremely delighted that a prestigious multinational brand like Audi has placed immense faith in Creativeland Asia.”
Meanwhile, Grey Worldwide will continue to manage part of the business.