Top Story

e4m_logo.png

Home >> Account Movement >> Article

Ariisto ropes in VGC for integrated creative duties

09-March-2011
Font Size   16
Ariisto ropes in VGC for integrated creative duties

Real estate development group Ariisto Developers has appointed VGC to envision a new corporate identity and communication for the brand.

Preeti Vyas, Chairwoman, VGC, said, “We welcome Ariisto into our vast and illustrious family of brands. In over 15 years of its existence, Ariisto has earned an enviable reputation of being trustworthy, and it is a pleasure to associate with such a brand. Our challenge will be to establish a strong foothold for Ariisto in the real estate market. VGC will strive towards creating holistic and strategic creative solutions for the brand communication across media using a specific set of design methodologies.”

Speaking further on this, Hiren Patel, MD, Ariisto, said, “In an industry infested with brand-clutter and a me-too syndrome, it was imperative for us to partner with an agency that thought out-of-the-concrete-box and infused passion, freshness and aggression. More importantly, we needed an agency that could think beyond good looking and simply tactical communication – an agency which could quickly comprehend our business, grasp the values that we stand for, and create a brand by intertwining cutting-edge ideas. We knew that we were seeking an agency with a proven track record with deep rooted fundamentals, a fearless and clear approach and an ability to direct and simultaneously be amicable to approach in spite of proven creative excellence time and again. Given these challenges and parameters, VGC was the best thing to happen in the history of tomorrow’s brands’ success story – Ariisto.”

VGC’s holistic design and communications track record spans over 10 years. It operates from its offices in Mumbai and Bangalore.

Ariisto Group was established by Narendra Patel in 1980 and gained a formidable repute predominantly in the TDR business.

 

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign