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Apollo Tyres appoints The Brooklyn Brothers as its global creative partner

10-October-2013
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Apollo Tyres appoints The Brooklyn Brothers as its global creative partner

The Brooklyn Brothers has been awarded the global creative duties of Apollo Tyres. The win comes on the back of a multi-agency pitch process. The agency’s London office will service the account. The new creative partner is tasked with helping build the global Apollo brand using print, electronic and digital media.

The Brooklyn Brothers will also work on the recently announced three-year partnership deal with Manchester United Football Club (MUFC). While Apollo became the Club’s official Tyre Partner in the UK and India, it will leverage this high profile partnership with Manchester United to raise awareness of its brand among potential customers, business partners and consumer audiences in India and the UK.

Commenting on this association with The Brooklyn Brothers, Marco Paracciani, Chief Marketing Officer, Apollo Tyres said, “At Apollo, we were looking at having an agency on board who not only understands the automotive business, but is also in a position to work closely with us on this new phase of growth for Apollo Tyres. Their unique methodology – ‘Invite, Activate, Amplify’ – along with their community-focused approach on our association with Manchester United Football Club, led to the selection of The Brooklyn Brothers over others.”

Apollo Tyres has recently set up a global marketing office in London, which is responsible for global product strategy, marketing communications and product mix management.

On winning the Apollo Tyres account, George Bryant, Planning Partner, The Brooklyn Brothers commented, “Apollo Tyres is a highly ambitious company, which continues to set new benchmarks in this dynamic global industry. Together, we share a great passion for football and the value of ‘people power’, and we’re really looking forward to working with Apollo Tyres and help them reach out to Manchester United’s 46 million followers in the UK and India.”

The Brooklyn Brothers is an independent creative agency with offices in New York, London, LA, Shanghai and Sao Paulo. The agency’s clientele includes Land Rover, Jaguar. Virgin, Apple, Tate, BBC Worldwide, New Era, Rockstar Games, and The New York Rangers.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.