Apollo Tyres has announced the appointment of Mindshare as its global media agency. Following a multi-agency pitch presentation at Apollo Tyres’ global marketing office in London, Mindshare won the multi-million dollar account, which covers both on and offline media, along with its financial and organisational fit with Apollo Tyres. Gera Sulinska, based out of Mindshare Worldwide’s London office, would be the Global Client Lead for Apollo Tyres.
ZenithOptimedia is the outgoing agency, which was servicing Apollo Tyres in India.
Commenting on the appointment of Mindshare, Marco Paracciani, Chief Marketing Officer, Apollo Tyres said, “While we have been expanding across geographies, the need was felt to have a global agency on board, which will fit in strategically at a global level, and operate on both, regional as well as global levels. We chose Mindshare due to their strategic approach and for their comfort with sports associations, which was necessary considering our tie-up with Manchester United Football Club for the Indian and UK markets.”
Gera Sulinska, Apollo Tyres’ Global Client Lead at Mindshare Worldwide added here, “We’re delighted to be working with Apollo Tyres to help promote the company around the world. We look forward to forging a great partnership and to help grow their business through innovative and adaptive marketing strategies.”