Amrutanjan has awarded Vizeum the media duties of Fruitnik, which is the company’s foray into the beverage business through an acquisition, Amrutanjan Care, which is the company’s specialised centre for pain management, and other planned new launches.
Confirming the development, K N Srikanta Vice President, Amrutanjan, who heads marketing for the Beverage Division, said, “We have had a fantastic relationship with Vizeum. They have been instrumental in our launch strategy and will play a vital role in our growth strategy too. We are looking forward to working with the agency.”
P Ananth Krishnan, Business Head, Amrutanjan Care said, “Vizeum’s out-of-the-box thinking is what’s required by a service like ours. They have been able to bring on board compelling value for our business and we look forward to a win-win partnership as plan to grow our business aggressively.”
S Yesudas, Managing Director – Indian Subcontinent, Vizeum said, “Amrutanjan is a very special client to Vizeum. It has been a long partnership and we intend to take the same to further heights.”