Following a multi-agency pitch, real estate company Era Landmarks Ltd, a part of the Era Group, has appointed AMO Communications, a Percept-Hakuhodo company, as its creative partner.
Confirming the development, Jitendra Khokle, COO, AMO Communications, said, “We have been operating in the real estate area for quite some time, and we have a lot to offer to the brand in terms of experience and insights. Our task at hand will be to build and strengthen brand preference by refreshing every customer touch point of the brand.”
The media mix for the brand will initially comprise print and BTL activities.
Khokle further said, “Within a year of venturing into Delhi, we have received an extremely encouraging response from several prestigious clients. So, you can expect some more announcements over the coming weeks.”
AMO – the acronym for ‘Analysing Marketing Opportunities’ – is a joint venture advertising agency set up in 2000 in association with Percept Ltd and Hakuhodo Inc, Japan. AMO works on a model that is based on the bottom-up approach to planning marketing communication, and is specially designed to mine insights in cluttered/ generic categories. Some of its key clients include Indian Oil Corporation, Staples, Jumbo Electronics, Punjab Tourism, Rajasthan Tourism, Infosys, TOTO, TCL, Goa Tourism, Runwal Developers, GTL Group, and Shapoorji Pallonji, among others.
Era Landmarks has a diverse product portfolio spread across residential, commercial, IT parks, malls and multiplexes. The company has forayed into the realty space across metros, Tier I, II and II cities. The company will soon launch its projects in Bangalore and Gurgaon.