Following a multi-agency pitch, Videocon Group has appointed AMO Communications to handle the creative business for its Sansui and Kelvinator businesses. Law & Kenneth was the incumbent agency on the businesses.
Though there was no official confirmation on the development, senior sources close to the development have confirmed the win.
It may be noted that in 2010 Law & Kenneth had bagged the business following a multi-agency pitch. Saatchi & Saatchi was the incumbent agency prior to Law & Kenneth. Though there was no certainty on the account size, as per past media reports, combined spends for Sansui and Kelvinator were in the region of Rs 40 crore.
Kelvinator’s portfolio includes primarily refrigerators, besides washers, air conditioners and microwave ovens. Consumer electronics brand Sansui is present in the LCD, ultra-slim TV, flat TV, conventional TV, DVD player and home theatre system domains.