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AMO Comm bags Rubberwala Housing biz

06-February-2012
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AMO Comm bags Rubberwala Housing biz

Rubberwala Housing and Infrastructure Ltd has appointed AMO Communications Mumbai as its creative partner. The win comes on the back of a pitch that lasted over three months during which five agencies were briefed, followed by a shortlisting of three agencies after strategic and creative presentations. Following active discussions with them, the account was finally awarded to AMO Communications.

The brief given to the agencies was to create a corporate campaign for brand Rubberwala. “The thoughts presented by AMO were very insight-driven and would definitely be a part of our future campaigns,” said Tabrez Shaikh, MD, Rubberwala Housing and Infrastructure Ltd.

Commenting on the win, Jitendra Khokle, COO, AMO Communications, said, “It was a challenging brief to work on. However, the client was very clear in defining their vision for the brand, which made the process extremely exciting.”

Darayus Bacha AVP – Client Services, AMO Communications, added here that the agency’s understanding of the dynamics of the business, coupled with the local insights that it offered to Rubberwala, helped it to bag the account.

The account will be handled out of AMO Mumbai . The agency is currently adding final touches to Rubberwala’s corporate campaign, which shall be followed a campaign for Rubberwala’s product portfolio, which includes residential properties and commercial properties in South Mumbai. The campaign shall largely utilise print and outdoor, apart from targeted customer engagement activities.

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