Top Story

e4m_logo.png

Home >> Account Movement >> Article

AMO bags creative duties of Tatva edible oils

12-March-2012
Font Size   16
Share
AMO bags creative duties of Tatva edible oils

AMO Communications has been assigned the creative duties of Tatva nutritionally enhanced edible oils. Confirming the development, Manish Jain, Director, Tatva said that the company liked the strategy and the creative approach that AMO Communications had presented. A national campaign will be launched in a month’s time and will involve a mix of ATL and BTL activities.

Speaking about brand Tatva, Jain said, “The current health and wellness sector is witnessing a cacophony of brands and claims, with most of them skewed to heart and fitness. Tatva is a relatively new entrant in the ‘nutritionally enhanced’ product category. We are launching 100 per cent organic/ natural products which are beyond basic hygiene. The insights shared by AMO Communications through its creative approach were liked by our team and we are glad to have them as our communications partner for our entire product portfolio.”

The account will be handled out of the agency’s Delhi office.

Commenting on the win, Jitendra Khokle, COO, AMO Communications said, “We are very excited to start our association with Tatva. The brief given to us was very interesting. We always look for nutritional benefits from the products we consume. With Tatva, we had to make the consumers aware about the extra benefits apart from the nutritional rich elements that one can get from the products.”

He further said, “AMO has plans to initiate some aggressive, integrated brand building and positioning exercises through various media activities. Television as a medium will be used selectively and will be niche. The thrust will be on BTL activities involving customer interaction and sampling, besides promotions through ATL (print, OOH and online) advertising.”

The spends for the marketing and promotion for this financial year are yet to be finalised. Jain informed that they would be in sync with the creative strategy.

Other key clients of AMO Communications include Punjab Tourism, Rajasthan Tourism, Sansui, Kelvinator, Era Landmarks, Rubberwala Developers, Elbit Developers, Indian Oil Corporation, Goa Tourism and Jumbo Electronics.

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education