Top Story


Home >> Account Movement >> Article

Amanté chooses Rediffusion Y&R as creative partner

Font Size   16
Amanté chooses Rediffusion Y&R as creative partner

Rediffusion Y&R has been assigned the creative mandate for Amanté, a subsidiary of MAS Holdings, South Asia’s largest supplier of niche market lingerie. Rediffusion Y&R beat three other agencies – RK Swamy BBDO, TBWA and Meridian – in the final round to win the business. Bates 141 was the incumbent agency. The account size has been pegged at around Rs 8 crore.

The account will be handled out of Rediffusion Y&R’s Bangalore office.

Commenting on the win, Paritosh Srivastava, Executive Vice-President and Branch Head, Rediffusion Y&R, said, “It’s a very satisfying win for us as most of the top agencies were vying for this business. MAS Holdings is one of the largest manufacturers of apparels in South Asia with an impressive client list including brands like Victoria’s Secret, M&S, Gap, etc. We are proud to partner them in their vision for Amanté in India. We strongly feel our view of the brand will help Amanté become a force to reckon with in the organised lingerie segment.”

Ajay Amalean, Director, MAS Holdings, added here, “There is tremendous potential in the premium lingerie brands in India and we are looking to ramp up our presence in the market. Amanté as a brand has been made for the Indian consumer and thus, we want to stay focused and be a dominant player in the market.”

Amanté was launched in the Indian Sub-continent in the fall of 2007 with a vision to be the leading value premium lingerie brand in the Asian region.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video