Over the last two months, Allied Media has bagged a number of clients, which include DB Realty, Sahara Q Shop, Baskin-Robbins India, Just Dial, Italy Tourism and DSK Hyosung. These new accounts are worth Rs 150 crore.
Allied Media will offer these clients a 360-degree media service, which would encompass strategic planning, media buying and implementation.
Shripad Kulkarni, CEO, Allied Media said, “On buying and implementation, for some time now, we are already the best-in-class. Our USP is our unique approach to marcom solutions for clients. Marcom solutions have got to be customised and dynamic. And our approach fuses marketplace dynamics, consumer research, statistical analytics and practical common sense analytics in good measure. As we hone it better, it will deliver even better results.”
The new business wins could be attributed to a new initiative by Allied Media, which was the setting up of a new speciaised business cell and a core strategy cell, supported by a data centre. With the addition of these new businesses, the capitalised billing of the agency has scaled up to Rs. 1,200 crore, said an official release.
Geared to meet the emerging market scenario, the strategy cell will offer its clients consulting, modeling and easy-to-use customisable software solutions for communication planning, RoI modeling, targeting and segmentation; the new cells will give clients a competitive advantage in the media and communications domain.
Allied Media’s clientele include brands such as Future Group, Sahara Group, Panasonic, Canon, and Toyota, to name a few.