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Allied Media assigned media mandate for News Express channel

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Allied Media assigned media mandate for News Express channel

Close on the heels of appointing AMO Communications as its creative partner, News Express, the soon to be launched Hindi news channel, roped in Allied Media for its media duties. News Express is slated to go on air from July 28, 2011.

Being launched by Sai Prasad Media, News Express will be a free-to-air channel and will operate in High Definition (HD) format. The channel is targeted at the Hindi speaking markets (HSM) of India. Mukesh Kumar has been appointed as Editor and CEO of the channel.

Allied Media Network Pvt Ltd. is the media planning, evaluation and buying arm of Percept Ltd. Allied Media offers media solutions to clients in conventional as well as traditional media. It has a dedicated multi-city intranet network, which helps the centralised planning and buying process with the capability to ‘execute & activate’ at a localised level. The strong IT-based network not only enables a bottom up planning approach instead of the traditional top down models, but also provides a unique media service delivery platform through its micro-marketing infrastructure.

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