Top Story


Home >> Account Movement >> Article

Allergan appoints Carat as its media AoR

Font Size   16
Allergan appoints Carat as its media AoR

Allergan has announced the appointment of Carat Media Services as its media AOR in India.

Currently the communication is targeted at the affluent consumers especially women SEC A, 35 years and above, through a combination of high impact dailies, magazines and digital strategy.

On appointing Carat, Raghu Kumar, Managing Director, Allergan India said, “Given the category at its infancy currently and the huge growth potential in future, we wanted a strong and dedicated media agency who can partner us in our growth plans with respect to the consumer and media understanding, and we found Carat as a perfect fit.”

According to Anuja Naik, Director - Sales and Marketing, Allergan India, Carat’s innovative approach to media was critical in creating the initial buzz and maintaining the desired saliency within the tight budgets.

Commenting on the win, Joydeep Raha, Senior Vice President – South for Carat said, “Our thorough understanding of the consumers with respect to their attitudes and aspirational needs was critical in recommending customised media solutions in the context of beauty and fashion.”

For the record, Allergan is a global technology-driven healthcare company with brands such as Botox and Juvederm which focus on facial aesthetics and anti-ageing solutions.


In this week's chillout, Gupta shares her weekend routine that not only helps her deal with the high stress of corporate life but also allows her to create some cherished memories. Read on…

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

Nikhil Kumar will report to Paritosh Srivastava, COO, Publicis India

On the back of resounding success of its maiden work for Motilal Oswal, Mullen Lintas has introduced a sequel in different settings; again, reinforcing the image of Motilal Oswal as ‘Experts in Equity...

Sony Ten 1 took over Star Sports 1 Hindi to lead the sports genre with three of its properties making it to the Top 5 Programs for BARC Week 46