Top Story


Home >> Account Movement >> Article

Allergan appoints Carat as its media AoR

Font Size   16
Allergan appoints Carat as its media AoR

Allergan has announced the appointment of Carat Media Services as its media AOR in India.

Currently the communication is targeted at the affluent consumers especially women SEC A, 35 years and above, through a combination of high impact dailies, magazines and digital strategy.

On appointing Carat, Raghu Kumar, Managing Director, Allergan India said, “Given the category at its infancy currently and the huge growth potential in future, we wanted a strong and dedicated media agency who can partner us in our growth plans with respect to the consumer and media understanding, and we found Carat as a perfect fit.”

According to Anuja Naik, Director - Sales and Marketing, Allergan India, Carat’s innovative approach to media was critical in creating the initial buzz and maintaining the desired saliency within the tight budgets.

Commenting on the win, Joydeep Raha, Senior Vice President – South for Carat said, “Our thorough understanding of the consumers with respect to their attitudes and aspirational needs was critical in recommending customised media solutions in the context of beauty and fashion.”

For the record, Allergan is a global technology-driven healthcare company with brands such as Botox and Juvederm which focus on facial aesthetics and anti-ageing solutions.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...