Air Asia, the Malaysian low-cost airline, has retained Carat Media Services for its media duties and the agency will continue to handle their business in the Indian Sub-continent and Taiwan.
Speaking on the appointment, Kathleen Tan, Regional Head of Commercial at Air Asia, said, “These two market clusters were never included as part of the pitch and this was known right from the beginning to all concerned. The quality of work produced by Carat in the two markets had been outstanding, therefore, we had decided not to put up these markets as part of the pitch.”
Speaking on their retention, Kartik Iyer, MD, Carat India, said, “We are delighted that Air Asia has recognised the value we bring to the media communication for Air Asia in India. We understood that Air Asia had a challenge to face while launching in a complex market like India and had put together a team of our best resources across all areas of specialisation like out of home, digital and activation, apart from traditional media, to manage the brand in the country. We will make all efforts to ensure that Air Asia has a very successful launch across every city they fly to and will strive to establish Air Asia as a young and dynamic brand as its is seen in other South East Asian countries.”
Carat Media Services is part of Aegis Media, which also has Posterscope (OOH), Isobar (digital), Carat Fresh Integrated (activation and BTL) and Vizeum as part of the group in India.