Top Story


Home >> Account Movement >> Article

After Venus, OMD adds Sangam India to its kitty; total ac size Rs 18 cr

Font Size   16
After Venus, OMD adds Sangam India to its kitty; total ac size Rs 18 cr

OMD India is ending a good week. Earlier this week, the agency had bagged the media business of Venus Water Heaters. And now, textile company Sangam India has appointed OMD India as it media AoR for its new textile brands. The combined account size of the two businesses is in the vicinity of Rs 18 crore.

OMD officials have confirmed the development to exchange4media.

This is the first time that Sangam India has hired a media agency. It is understood that there was no official pitch process before this decision.

Sangam (India) Ltd, a Rs 850-crore group, commenced their business in May 1985. Since then, it has been specialising in textiles.

Also read:

Venus Water Heaters signs on OMD as media AoR; Rubecon bags creative duties


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017

Foster joins Y&R after serving as President, Global Clients for the Publicis Groupe; also was Worldwide COO and Chairman and Regional CEO, APAC and Greater China at Saatchi & Saatchi