OMD India is ending a good week. Earlier this week, the agency had bagged the media business of Venus Water Heaters. And now, textile company Sangam India has appointed OMD India as it media AoR for its new textile brands. The combined account size of the two businesses is in the vicinity of Rs 18 crore.
OMD officials have confirmed the development to exchange4media.
This is the first time that Sangam India has hired a media agency. It is understood that there was no official pitch process before this decision.
Sangam (India) Ltd, a Rs 850-crore group, commenced their business in May 1985. Since then, it has been specialising in textiles.
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