Continuing with their winning spree, Vizeum India on March 31, 2011 announced their fifth win in the year 2011 – Nickelodeon, from the Viacom18 Media Network. The previous announcements in the New Year include TI Cycles, TTK Healthcare, Lotus Herbals and Medela. Nickelodeon moves to Vizeum from Maxus.
Nickelodeon is a leader in its genre and has been on the forefront of various innovations, which not only entertain, but create relevance with the core target segment of the channel. The channel has aggressive growth plans and has set aside a healthy budget for various marketing initiatives.
Confirming the appointment of Vizeum India, Nina Elavia Jaipuria, Senior Vice President & General Manager, Nickelodeon India, said, “In our assessment, they have the right hunger, passion and experience to make a difference to our brand. We look forward to a rewarding relationship that complements our aggressive business objectives. We wish them all the very best.”
Commenting on the win, S Yesudas, Managing Director, India Sub-continent, Vizeum, said "We are extremely delighted with this win. I thank the Nickelodeon management and marketing team for considering us a worthy partner. This is a challenging assignment and we are aware of our responsibilities. We intend to work as the extended brand team of Nick to make tangible contributions to their business issues.”
Vizeum successfully operates in over 50 countries with a philosophy of in-depth understanding of the co existence of lives, brands and media in the actual world, through its process - motivation to media.
Our typical marketing budget is usually 10 per cent of the topline spend
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