Top Story


Home >> Account Movement >> Article

Ackruti City reviews creative biz; Scarecrow is forerunner

Font Size   16
Ackruti City reviews creative biz; Scarecrow is forerunner

Ackruti City, a company involved in real estate, is reportedly reviewing its creative business. As per industry grapevine, Scarecrow Communications is a forerunner for the business.

There was no official confirmation on the pitch call, and when contacted, an official from Ackruti denied any such development. However, industry sources have confirmed the creative review.

Ackruti City Ltd has diversified interests in design, construction and maintenance of buildings, including residential, commercial, IT parks, biotech parks, car parks, (mechanised and robotic), SEZ, infrastructure, power plant and malls, etc.

Scarecrow Communications had recently bagged the creative duties of five Rupa brands – Frontline, Kidline, Euro, Thermocot and Bumchums. Besides that, the agency had also bagged the creative mandate for DNA in January 2011, following which the agency created a mass campaign, called ‘India Positive’.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video