Ackruti City, a company involved in real estate, is reportedly reviewing its creative business. As per industry grapevine, Scarecrow Communications is a forerunner for the business.
There was no official confirmation on the pitch call, and when contacted, an official from Ackruti denied any such development. However, industry sources have confirmed the creative review.
Ackruti City Ltd has diversified interests in design, construction and maintenance of buildings, including residential, commercial, IT parks, biotech parks, car parks, (mechanised and robotic), SEZ, infrastructure, power plant and malls, etc.
Scarecrow Communications had recently bagged the creative duties of five Rupa brands – Frontline, Kidline, Euro, Thermocot and Bumchums. Besides that, the agency had also bagged the creative mandate for DNA in January 2011, following which the agency created a mass campaign, called ‘India Positive’.