It is learnt from sources close to the development that Acer India is currently reviewing its creative duties. The business is being handled by Dentsu Communications, while Madison India has the media mandate. It is learnt that a few leading agencies have already made their presentations, though their names could not be ascertained at the time of filing this report.
While the client chose not to comment anything on the matter, the agencies too steered away from making any comments. The client did however say that they would be able to comment on this by March 2011.
Acer has used Hrithik Roshan to endorse the brand and the actor has been featuring in its advertising.
Acer India (Pvt) Ltd was incorporated as a wholly-owned subsidiary of Acer Computer International Ltd on September 9, 1999 and is headquartered in Bangalore.