Post a multi-agency pitch, ABM Communication has been awarded the creative mandate of Aspiring Minds. The agency will work on developing a 360-degree campaign for Aspiring Minds to position AMCAT as an industry benchmark for gauging the employability of an individual.
AMCAT is India’s largest employability test which is institutionalised by Aspiring Minds. AMCAT provides a detailed employability feedback with suggestions pertaining to areas of improvement, especially skills that would increase chances of getting a job.
Commenting on the development, Himanshu Aggarwal, CEO and Co-founder of Aspiring Minds said, “Aspiring Minds provides hope to thousands of youngsters who find it difficult to get their first job. Yet, we’re not a placement agency or a training institute, but a test – AMCAT. We were looking for a communication partner that could understand this fine distinction and have the insightful depth to engage and connect with the youth in a refreshing manner. In ABM Communication, we found the right partner.”
Reacting to the win, Abhijit Basu, MD, ABM Communication said, “It has always been our effort to deliver consumer and business-focused solutions and services to all our clients across India and we are delighted that Aspiring Minds found value in our proposal.”
In 10 years of its operations, ABM Communications has built a team of talent working on a client base comprising The Muthoot Group, Dr Lal Path Labs, Axiss Dental, Everest Industries, Moen, Pearl Academy, and Evok, to name a few.