Top Story


Home >> Account Movement >> Article

7 agencies roped in for ESIC, National e-Governance biz

Font Size   16
7 agencies roped in for ESIC, National e-Governance biz

Concept Advertising, Crayons Advertising, Goldmine Advertising, InterPub Advertising, Prabhatam Advertising, RK Swamy BBDO and Span Communications have bagged the creative duties of Employees State Insurance Corporation (ESIC). Concept Advertising, Crayons Advertising, PerceptH and Span Communications have been assigned the mandate for National e-Governance Programme (NGEP). Industry sources have pegged the combined account size at Rs 100 crore.

For both the government bodies, the creative duties would be 360 degree, ranging from conceptualisation to designing creatives. In the case of ESIC, the creative agencies will be required to send direct media releases, while the same will be handled by Directorate of Advertising and Visual Publicity (DAVP) alone for NEGP.

Speaking to exchange4media on the win, Ranjan Bargotra, President, Crayons Advertising Ltd, shared, “Both the entities are looking at a wide mix of activities using all kinds of possible media opportunities. They are planning to take on-ground activities extensively such as road shows and conferences pan-India. Both the accounts are 360 degree with heavy focus on activation. It is quite exciting as it is not the usual stuff that we do and the subjects are also quite interesting. People don’t know much about them either, so it carries tremendous potential for us as an agency too. The work should begin soon.”

ESIC is a Government of India body that protects Employees’ State Insurance Act, 1948 (ESI Act) by the Parliament, which was the first major legislation on social security for workers in independent India. This Act encompasses certain health related eventualities that the workers are generally exposed to, such as sickness, maternity, temporary or permanent disability, to name a few.

The National e-Governance Plan of the Indian Government seeks to lay the foundation and provide the impetus for long-term growth of e-Governance within the country.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by