Dubai-based Emirates Airline is scouting for a creative partner. O&M is the incumbent agency for Emirates. The account size is estimated to be well over Rs 10 crore.
Industry sources confirmed the development, and informed that the brief was to further build the brand in the Indian market. It is understood that leading creative agencies are participating in the pitch. The presentations are going to take place on October 25, 2010.
It is also understood that Emirates would carry its conversation through the mediums of print, OOH, BTL and television.
For the record, Emirates flies to more than 100 destinations in over 60 countries and has been fundamental in establishing Dubai as the Middle East’s commercial centre and aviation hub. It operates more than 1,000 flights per week across six continents from its base at Dubai International airport, which has the capacity to handle 70 million passengers per year.