Top Story

e4m_logo.png

Home >> Account Movement >> Article

...As Emirates Airline reviews creative duties

25-October-2010
Font Size   16
...As Emirates Airline reviews creative duties

Dubai-based Emirates Airline is scouting for a creative partner. O&M is the incumbent agency for Emirates. The account size is estimated to be well over Rs 10 crore.

Industry sources confirmed the development, and informed that the brief was to further build the brand in the Indian market. It is understood that leading creative agencies are participating in the pitch. The presentations are going to take place on October 25, 2010.

It is also understood that Emirates would carry its conversation through the mediums of print, OOH, BTL and television.

For the record, Emirates flies to more than 100 destinations in over 60 countries and has been fundamental in establishing Dubai as the Middle East’s commercial centre and aviation hub. It operates more than 1,000 flights per week across six continents from its base at Dubai International airport, which has the capacity to handle 70 million passengers per year.
 

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign