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Liqvd Asia bags digital mandate for apparel brand Fruit of the Loom

09-January-2018
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Liqvd Asia bags digital mandate for apparel brand Fruit of the Loom

Liqvd Asia has bagged the complete digital advertising mandate for apparel brand Fruit Of The Loom according to highly placed sources.

The account size is expected to be around Rs 7cr to Rs 8 cr and the brand’s digital spends are expected to be to the order of around Rs 20 cr to Rs 25 cr. McCann Worldgroup India currently holds the mainline creative mandate for the brand. The brand has kicked-off an OOH campaign for now and is expected to follow it up with a digital campaign soon.

Fruit of the Loom, a wholly-owned subsidiary of Berkshire Hathaway Company (a Warren Buffet Company) entered the Indian market in 2017. Oban Fashions Private Limited, a wholly-owned subsidiary of Rupa and Company Limited, entered into a license agreement with Fruit of the Loom, INC, to manufacture, distribute, advertise and sell innerwear and outerwear products for men, boys, women, girls, and toddlers in India, under their brand name.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.