What, according to you, would be the first milestone of
you career, the breakthrough moment?
I cannot think of one such moment. The great thing about this job
is that you come to the same questions and the same challenges everyday,
and yet you are able to still come up with different solutions,
each better than the last. So, I think I will really be able to
answer this question only when I hang my boots – and I am
sure that my breakthrough moment then would invariably be something
I did on the last day of my work.
all the assignments that you have handled, which is the one work
that you would always cherish as your best work, a lifetime favourite?
would be most of the work that I did on Britannia in my early years
as a planner, along with the client servicing team on the business,
• Taking the first ever sponsorship of third umpire on live
cricket for Britannia 50-50
• Taking the first ever 5x1 strips on the front page of TOI
everyday for ‘Britannia Goodday thought for the day’
• Creating the first programming concept on FM for Britannia
Little Hearts around romance
• Building brand integration for Britannia 50-50 with the
first reality TV show, ‘Telly Housie’ on cable
I cherish this
work, as despite being done over a decade back, it would still stand
the test of delivering on all the media buzzwords that floats around
today – viz., media insight, brand message enhancement, consumer
surround, moment of receptivity, etc.
would you say are the challenges for a woman leader working in the
think the challenges for both women and men leaders remain the same.
In fact, I think in advertising women find the going a lot more
easier as most of the clients and media owners are men and hence,
they are forced to be ‘gentlemen’ in business with women
colleagues as compared to the tantrums they can invariably throw
with male colleagues.
A point to note,
however, is that while media agencies have a lot of women at the
top, for some reason, the advertising/creative agencies and advertising
bodies/forums still seem a male bastion with limited women participation.
It would be nice to see more women play an active role here too.
is the one thing that a woman ad professional can bring to the table
that the male counterpart often lacks?
brains and ‘no’ brawn!