double post-graduate in Economics and Business Management, Jasmin
Sohrabji started with Economic Research, before deciding on Media
Planning. She spent 16 years with MediaCom before moving to OMD,
creating effective media strategies for P&G, Wrigley, Johnson
& Johnson, GSK, Intel, BAT, Audi, Gillette, and Sony, among
1997, Sohrabji was sent to MediaCom Indonesia to consolidate the
operation. 1998 saw her at MediaCom New York, planning for P&G
and GSK. She was on the NY team that developed MediaCom’s
proprietary optimiser. In 2000, she became the Asia-Pacific lead
front runner in media research, Sohrabji’s award-winning
contributions include Light TV Viewing and Multi-set Viewing research
papers. She has been the recipient of multiple industry awards
(EMVIES, Cannes, etc).
2007, Sohrabji took up an exciting challenge – setting up
OMD in India. In less than a year, OMD India was awarded a Grade
A by RECMA. In two years, OMD is India’s fastest growing
What, according to you, would be the first milestone of
you career, the breakthrough moment?
The day I entered Trikaya Grey was my career’s defining moment.
It gave me everything I needed to build a future… grounding,
mentoring and a truly delightful mix of work. But my first breakthrough
moment would have to be my second homecoming in 1999, when I returned
(from MediaCom New York) to the challenge of escalating MediaCom
India to new heights.
all the assignments that you have handled, which is the one work
that you would always cherish as your best work – a lifetime
a really unfair question to ask a person who’s spent two decades
in the same career. There are way too many cherished pieces of work.
But I will pick two from two different points in my career. The
first was for my then client – Hindustan Times, who were looking
for hard-hitting solutions to survive the economic slowdown of 1998.
That’s when we first established the existence and relevance
of addressing the ‘light TV viewer’ through different
media – a study with fascinating results that I consider my
little legacy to our industry. The other assignment which I will
cherish for life is the setting up of OMD in India. A very challenging
assignment that I am very proud of.
would you say are the challenges for a woman leader in the advertising
the media part of the advertising industry there are apparently
none… we seem to be mushrooming out of the woodwork!
is the one thing that a woman ad professional can bring to the table
that the male counterpart often lacks?
I only knew, I could use that in my next evaluation with my boss!
de Souza needs no introduction. One of the most influential media
personalities in India and a 25-year veteran of the industry, de
Souza has had a significant hand in shaping the media business in
the country. Continuing with the tribute to the Women Icons of the
media and advertising world, who have made a difference in their
own unique way in a special series, exchange4media highlights the
achievements and contributions of Lynn de Souza, Chairman and CEO,
Lintas Media Group.
de Souza, Chairman and CEO, Lintas Media Group.
with the tribute to the Women Icons of the advertising world who
have made a difference in their own unique way in a special series,
exchange4media highlights the achievements and contributions of
Preeti Vyas Giannetti, Chairwoman & Chief Creative Officer,
Vyas Giannetti Creative Pvt Ltd, one of the first woman ad professionals
to branch out on her own.
Vyas, Chairwoman & Chief Creative Officer, Vyas Giannetti Creative
a young Creative Director with Grey, Dam had created the ‘Hungry
Kya’ platform for Domino’s to launch pizzas in India.
Continuing with the special tribute to Women Icons of the advertising
world, exchange4media highlights the achievements of Priti Nair,
Managing Partner, BBH India.
Dam, National Creative Director, Grey India.
world celebrated International Women's Day on March 8, 2009, in
various ways. However, it definitely takes more than one day to
salute and recognise the contributions of women. Continuing with
the special tribute to Women Icons of the advertising world, exchange4media
highlights the achievements of Priti Nair, Managing Partner, BBH
India. Nair has won several national and international awards, including
wins at Promax, Asia Pacific Advertising Festival, New York Festival,
as well as Abby and Clio Awards.
Nair, Managing Partner, BBH India
bring their own special touch to things that they do - be it professional
or at home. There is an increasing army of women out there successfully
transcending the gender divide at work and breaking the so-called
glass ceiling. Continuing with the special tribute to Women Icons
of the advertising world, exchange4media highlights the achievements
of Malvika Mehra, Group Creative Director, O&M Advertising Bangalore,
one of the few women who brought a Cannes Bronze to India.
Creative Director, O&M Advertising Bangalore
advertising and media world through a woman's eye is a different
view. When it comes to saluting the 'Gods' of advertising, it is
mainly a male bastion. But women have carved a special place for
themselves. exchange4media pays tribute to the Women Icons of the
advertising world who have made a difference in their own unique
way in a special series. The first one features Meera Sharath Chandra,
President & NCD, RMG Connect.
Sharath Chandra, President & NCD, RMG Connect.