What was the breakthrough point in your career?
• Being accepted at NID
• Joining Contract as visualiser under Mohammed Khan’s
creative directorial tutelage
• Being part of the dream team in Trikaya Grey with Chris
D’Rozario and Ravi Gupta
• Starting VGC 11 years ago with great founder clients like
Aditya Birla Group and The Times of India
you had to choose one work from what you have done that is special,
which one would it be and why?
to choose one… there are so many. I believed in every piece
of work that I had created. It would be impossible for me to sell
to the client something which I did not believe in myself.
what is seen in media agencies, where about a third of the companies
are led by women leaders, in a creative agency, the top posts still
do not see many women creative leaders. What about this space makes
it more challenging for the professionals here?
to what you may think, there is a glass ceiling in Indian advertising
and communication businesses. The industry is still dominated by
the men’s club. For women, to graduate through levels till
mid-management is fine, but after that it gets tough. Hence, I chose
to step out and carve out my own place in the industry.
there any extra edge/anything different that a woman creative head
could give to a creative idea in comparison to her male counterparts?
was a survey done by Calipers, a US-based organisation across the
globe amongst senior women professionals and entrepreneurs. Their
findings are wonderful… They found that women were better
team builders. They are very inclusive and persuasive in their approach
and are also better risk takers than men. They see opportunities
and have the courage to follow through. If they were shown up as
falling short, they quietly withdrew and learnt and got back to
prove themselves. For them, it’s a ‘Never say die attitude’.