Top Story


Home >> Media - TV >> Article

Times Group enters English entertainment space with Romedy Now

Font Size   16
Times Group enters English entertainment space with Romedy Now

The Times Group is entering the English entertainment space with new channel Romedy Now. According to an official press release, the channel will cater to all urban, up-scale audience.

Speaking at the launch of the channel, Sunil Lulla, Managing Director and Chief Executive Officer, Times Television Network said, “We at Times Television Network are excited to strengthen our footprint in the English entertainment category with the launch of Romedy Now. The success of Movies Now highlights the tremendous opportunity that the category presents with both, viewers and advertisers. Romedy Now addresses that section of the urban audience that boasts of high propensity to spend and who will welcome new and rejuvenated entertainment.”

The channel will be available in dual feeds in High Definition (HD) and 5.1 Digital Surround Sound as Romedy Now+ and in Standard Definition as Romedy Now across all platforms – cable, DTH, IPTV and emerging technologies such as pay services.

The English entertainment space has seven players, including Star World, FX, Fox Crime, Big CBS, Comedy Central, ZCafe and AXN.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...