Top Story

e4m_logo.png

Home >> Media - TV >> Article

Star Plus continues to dominate Hindi GEC @BARC Week 26

07-July-2017
Font Size   16
Star Plus continues to dominate Hindi GEC @BARC Week 26


According to BARC data for week 26 (June 24–30), Star Plus took the top spot in the Hindi GEC category (collectively) with 603 million impressions. It was followed by Zee Anmol with 591million impressions and Rishtey with 583 million impressions.


Star Plus continued to dominate the urban market with 409 million impressions. Meanwhile, in the rural market, Zee Anmol continuedto lead in the same week with 470 million impressions.



Urban Market


Star Plus continued to top the urban market with an improved 409 million impressions, compared to 400 million impressions it had in Week 25.


Colors maintained its second spot with much improved 376 million impressions as against the 332 million impressions it fetched the previous week.


Zee TV moved to third spot with 340 million impressions as against the 287 million impressions it garnered the previous week.


Sony SAB dropped to fourth spot with 301 million impressions as against the 309 million impressions it fetched the previous week.


Sony Entertainment Television retained its fifth position with 269 million impressions as against previous week’s 274 million impressions.





Rural Market


Zee Anmol continued to lead the rural market with 470 million impressions.


Rishtey retained its second spot with improved 432 million impressions compared to the 416 million impressions it garnered last week.


Sony Pal maintained its third spot with 375 million impressions.


Zee TV dramatically rose to fourth spot with 215 million impressions.


Star Utsav held on to its fifth spot with 207 million impressions.



Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...