Top Story


Home >> Media - TV >> Article

MIB directs BARC India to stop ratings of TV channels using landing page

Font Size   16
MIB directs BARC India to stop ratings of TV channels using landing page

The Ministry of Information & Broadcasting (MIB) has directed BARC India to stop generating the ratings of television channels that use landing slots to gain high viewership through high sampling and reach for their channels.


The MIB, in a letter to BARC, has termed the use of landing channels as violation of the provisions of extant interconnection regulations of Telecom Regulatory Authority of India (TRAI). The MIB has directed BARC to stop generating the ratings of channels that do not adhere to TRAI regulations.


BARC India had previously maintained that it could not detect the violating channels because it uses watermarking technology to register viewership irrespective of the number of feeds being used by the broadcaster. However, things may change now with the MIB directing the body to act against the channels.

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO