Top Story

e4m_logo.png

Home >> Media - TV >> Article

Bangla music channel Fatafati aligns with Helios Media for revenue monetisation

12-November-2014
Font Size   16
Bangla music channel Fatafati aligns with Helios Media for revenue monetisation

Fatafati, 24-hour Bangla Music channel has moved its revenue mandate to Helios Media with immediate effect. The channel that was launched last year has achieved the lead position among the youth of West Bengal. Amongst the youth (15-24 age-group) Music F Fatafati garnered 743 GTVT as against 709 GTVT of Sangeet Bangla – source TAM, week 44 , 15-24 , WB mkt.

Siddarth Misra, promoter of the channel said, “We created a unique position for Music F Fatafati by bringing in 3D animated characters and cartoon shorts as interstitials for the first time in the Bangla market. Our characters are extremely popular among the youth and has managed to dislodge the reigning channel Sangeet Bangla from its position this week. We are confident that our alignment with Helios Media will help FataFati in realising its full potential.”

Vikas Varma, the creator of the channel says, "With the heavy firepower of Helios Media as a part of the Fatafati armoury, Bengals #1 music TV channel will achieve its true potential and conquer new sales frontiers in Bengal. A very warm Fatafati welcome to Helios Media."

Bala Iyengar, COO Helios Media said, “Just like how in Hindi Market, Youth TG is addressed with Music channels, the reflection of it in its regional counterparts is not appropriately valued. It is all generally clubbed under one umbrella called Regional. With our proven track-record of building true-value for the channels we work with, we are confident that we will be in a position to raise the bar for Fatafati as well. In a similar space, MTunes HD is among the top three channels on commercial inventory week after week due to selling prowess of Helios Media.”

Helios Media also handles revenue monetization of FoodFood, EPIC, Channel X and Fashion TV.
 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...