Top Story

e4m_logo.png

Home >> Media - TV >> Article

BARC Week 29: Star Plus continues to dominate Hindi GEC

28-July-2017
Font Size   16
BARC Week 29: Star Plus continues to dominate Hindi GEC


According to BARC data for week 29 (July 15–21), Star Plus continued to lead collectively in the Hindi GEC category with 632 million impressions. It was closely followed by zee-tv_1336.html">Zee TV with 632 million impressions and Zee Anmol with 612 million impressions.


Star Plus and Zee Anmol continued to dominate the urban and rural market with 435 million impressions and 480 million impressions.


Urban Market


Star Plus maintained its hold over the urban market with an improved 435 million impressions, compared to 429 million impressions it had in Week 28.


Zee TV retained its second spot with 380 million impressions as against the 369 million impressions it garnered the previous week.


Colors maintained its third spot with 345 million impressions as against the 344 million impressions it fetched in Week 28.


Sony Entertainment Television moved up to fourth position with 288 million impressions as against previous week’s 273 million impressions.


Sony SAB slipped to fifth spot with 284 million impressions as against the 279 million impressions it fetched the previous week.



Rural Market


Zee Anmol continued to lead rural market with 480 million impressions.


Rishtey maintained its second spot with 444 million impressions.


Sony Pal held on its third spot with 412 million impressions.


Zee TV held on to its fourth spot with 251 million impressions.


Star Utsav also retained its fifth spot with 212 million impressions.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...